Japan Ski Season 2025/26: What To Expect

The 2024/25 Japan ski season was incredible with record snowfalls across most of the country's ski areas. There was unprecedented demand for both accommodation & services, & the excitement for next season is already building.

So, what can we expect from the upcoming ski season?

The Not-So-Secret Powder Paradise

Let's be frank: skiing in Japan is no longer our little secret. Powder hounds from around the world are flocking in droves to experience arguably some of the best powder snow conditions on the planet. And who can blame them?

The result is that ski areas are busier than ever before – just ask anyone who spent time in Niseko this past season. This surge in demand has meant not only more people on the mountain but also more people in restaurants &, of course, more demand for quality accommodation.

This is great for ski resorts because we need them to be profitable to keep investing and improving. However, it also means we're seeing the classic effects of supply and demand.

What This Means for Ski Enthusiasts

There are more people than ever wanting the same types of accommodation & services in the same preferred locations – Niseko, Nozawa Onsen, & Hakuba. Quality properties will book out faster than ever before & not just during peak periods. Getting in early is going to be critical for the upcoming season.

Costs are likely to rise with so much demand for quality Western accommodation. But here's the good news: most snow accommodation in Japan is still incredibly cheap compared to snow accommodation anywhere else in the world.

The Evolving Ski Experience

Dynamic pricing is becoming more common, similar to how airlines operate. The price you see today may not be available in the future, especially as accommodation starts to get booked up. This might sound frustrating, but it's actually an opportunity for savvy travellers.

Our top tip? If you see a price & property you love, move quickly to secure it before the supplier requotes.

Beyond the Usual Suspects

Here's an exciting trend: more travellers are looking beyond the big-name resorts. While Niseko, Rusutsu, Furano, Hakuba, Nozawa, Myoko & Madarao are popular for good reasons – village atmosphere, great snow, infrastructure, food, & Western accommodation – they come at a cost.

We're seeing more repeat clients venturing off the beaten path. Areas like Aomori, Zao, Appi, Nekoma, Asahidake, & Shiga Kogen offer incredible snow experiences with fewer crowds & lower costs. So if you’re cost sensitive, why not consider one of these resorts?

Luxury Redefined: The Ultimate Japan Experience

Last season, we also saw a shift in how our clients approach their Japanese winter holidays. For many, it's not just about skiing – it's about crafting an unparalleled, once-in-a-lifetime experience that extends far beyond the slopes.

Many international clients are looking to optimise every moment of their Japan journey. This means meticulously planned itineraries that blend world-class skiing with extraordinary urban experiences, with clients looking to book-end their ski trip with time in the cities, where they want to experience the best of Japan.

We're seeing increased demand for:

·       Michelin-starred dining experiences

·       Private guided tours of Tokyo's hidden culinary gems

·       Exclusive sake & whisky tastings

·       Bespoke cultural experiences like private sumo stable tours

·       Luxury transfers between ski resorts & cities

·       Private chefs & curated dining experiences

These travellers see a trip to Japan as not only an incredible snow experience but a chance to push the boat out & enjoy a crafted journey that tells a story, creates memories, & offers a true deep dive into Japanese culture, cuisine, & lifestyle.

More demand for luxury and guided experiences

International holidaymakers are taking this approach to their time on the mountain too, we're seeing a significant increase in requests for experience add-ons such as:

·       On-mountain activities like lessons & guided experiences

·       Back-country & cat-skiing adventures

·       Off-mountain services like private transfers

·       Unique experiences like private Snow Monkey tours

The past season saw these services book out incredibly quickly. Transfers were particularly challenging in some resorts, with last-minute requests met with significantly higher quotes.

Our strong recommendation is that you book any additional activities well ahead of time & do not leave it until you get to your destination - or better yet, book with us and we’ll take care of it for you!

The Bottom Line

The 24/25 Japan ski experience was phenomenal, & this has driven a huge surge in interest for the upcoming 25/26 season, which hopefully will continue to set snow records. Limited supply, dynamic pricing, & increasing demand mean one thing: book early, book smart, & prepare for the ski adventure of a lifetime.

With over 450 ski resorts, Japan offers more than just a ski trip – it offers a once-in-a-lifetime experience. Those who plan ahead& stay flexible will unlock the most incredible powder adventures.

Ready to dive into the ultimate ski experience? Please reach out.

Wishing you Peace, Love & Powder Days! ❄️

The Snow Concierge